Recently I ran into a glitch with one of our labels. It turns out that the TTB didn’t like the label for the 2013 GSM (Grenache, Syrah, and Mourvèdre). They called it misleading, in other words they said we were liars. That didn’t sit well with me. We had but seven percent Cinsault into the GSM and mentioned it on the back label. According to their “rules” the blend couldn’t have any more than two percent of a varietal besides the three main grapes that make up the GSM. There was no way around it we would have to change the label. I decided to go back to my original idea for the label by calling it the Great SchisM. The great schism was a historical event taking place in 1378, when the Catholic Church split for nearly 40 years. At that time there was a Pope in Rome and a Pope in Avignon. The Pope in Avignon resided at Chateauneuf du Pape, which translates to chateau of the new Pope. Our GSM is made in the same style and of the same varietals of Chateaunuf Du Pape wines. We even have similar river rocks in our vineyard as seen in Chateauneuf du Pape. You will notice we put the emphasis on the G, the S, and the M in the Great SchisM.
I feel pretty pleased with the results. We made a great wine with a great label. We learned a little history and we pulled one over on the Man!